Barry Keoghan, a Donkey, and Squarespace’s 2025 Super Bowl Commercial
Alright, picture this: Barry Keoghan, the guy from “Saltburn”, is teaming up with... a donkey? And not just any donkey—this one is building a website using Squarespace.
Filmed in a picturesque barn somewhere in the countryside, the commercial takes a lighthearted approach to the brand’s origin story, blending old-school charm with modern tech. The scene is set with natural lighting streaming through the barn windows, giving the whole thing a rustic feel. Keoghan, playing the serious guide, helps a donkey navigate creating a website with Squarespace’s templates. If a donkey can do it, we’re kind of wondering why it’s taking us so long.
The commercial is packed with humor, but it also does a solid job of showing that building a website doesn’t have to be a complicated or stressful process. If a donkey can get a site up and running, maybe we should rethink how we’re approaching our own digital projects.
And Keoghan’s performance? It’s got that dry humor he’s known for, and watching him help a donkey with website building is a bit of an oddball choice—but it works. The ad does exactly what Squarespace aims for: it’s simple, it’s creative, and it shows that the platform can work for just about anyone, even if you’re not a web design expert.
Filming in such a relaxed, down-to-earth setting, with Keoghan calmly talking through the site-building process while a donkey looks over his shoulder, creates a surprisingly charming vibe. There’s something oddly satisfying about seeing a Hollywood actor and a farm animal—two worlds that couldn’t be more different—coming together over something as universally accessible as building a website.
So, there you have it. Squarespace’s 2025 Super Bowl commercial? Definitely memorable. It’s funny, quirky, and maybe just the push some of us need to finally tackle that website we’ve been putting off. It’s also a reminder that whether you’re a donkey or a digital pro, creating a site can be as easy as following the right steps.
(Also, we’re still waiting on a call back from the marketing team to see if we can get that donkey’s contact info. Could be big for us.)
