The Color Palette
Finally, a color palette for Squarepaste. We came up with names for each color and provided the codes on our marketing page.
We use neutral and soft colors to convey warm and inviting emotions.
Vivid colors are nice, but don't fit the branding that we were aiming for.
Do yourself a favor and google which positive and negative emotions are provoked from certain colors. This can help you when branding your company and designing your website.
EX. The color orange evokes a feeling of confidence and excitement, but in real life we see orange for certain road signs that act as warnings (at least, in America). So, I use the Macaroon color for important changes that are coming soon.
Have fun with it!
