4 Creative Website Plugins That Help Boost Sales
The number of people making online purchases has increased in recent years. A recent survey on online shopping reveals that over 263 million Americans shop online, making that about 80% of the population. Among the most popular categories these people shop for are fashion, media, and electronics. Further, the number is predicted to reach 291 million by 2025. To take advantage of this, e-commerce businesses must increase their efforts in their strategies to increase their sales.
For Squarespace users, one of the ways to do this is by installing plugins. Here are a few creative ones to start with:
Custom Order Confirmation Page Plugin
One way to increase sales is to make customers feel that you know them. In fact, Maryville University highlights that one winning data-driven marketing strategy is personalizing the customer experience. Tailoring your content and online interactions based on customers’ data and preferences gets their attention. It lets them know you care about them and that they’re not just another buyer.
This is why a customer order confirmation plugin is useful. Get as creative as you like by providing customers with a personalized page after they make a purchase. For instance, have a thank you note with their name and the number of purchases they’ve made (“Thank you for your 3rd purchase, John Doe!”). There’s also the choice to recommend products they may like based on their past purchases.
Show Inventory Plugin
Inventory visibility or showing how many stocks of an item you have left may encourage customers to purchase immediately. At times, it can even lead them to buy more than one of a certain product if there are very few left. They won’t want to risk missing a particular product they want, so they’ll purchase immediately.
Having an inventory visibility plugin displays the number of stocks left for a certain product. There’s a possibility to customize its color and font size. For example, the text can be bigger and in red when there are only 5 left. The option to set a threshold for when the indicator becomes visible also exists. For one, it can be set to appear only when there are 10 left.
Product Gallery Video Plugin
A product presentation video study from Chongqing University concludes that viewing a product video often results in a higher intention to purchase it. This is because it helps them visualize how they’ll use the product and it gives them an idea of how other people use it.
A product gallery video plugin lets you embed a video on a product page, specifically in the "additional information section." The video can also be situated right at the top of the page, so it’s the first thing a customer sees upon viewing a product. As such, use your creativity in the video itself and where you want it positioned—whether it’s at the top of the page or below the product images and summary.
Testimonial Slider Plugin
A Tech Times article on e-commerce notes that customers are more likely to buy from brands that other people find trustworthy. This can come in the form of testimonials, product reviews, and ratings. People are influenced by others’ purchases and product experiences, influencing their decision.
A testimonial slider plugin is customizable, so you can get as innovative as you’d want. You can have a testimonial slider gallery so multiple reviews are seen at once, or feature a single testimony per slider. There’s also the choice to include star ratings, usernames, and even profile photos on the sliders. After all, you may prefer customers to have a name and face associated with the product reviews.
Install plugins on your website today to help increase sales. For coding assistance, do visit our post 6 Ways to Add Code on Squarespace.
Article was specially written for https://squarepaste.com by Alicia Nicole