How to Improve Your Website’s SEO on Squarespace (Step-by-Step Guide)
Having a beautiful website is great, but if no one finds it, what’s the point? If your Squarespace site isn’t ranking on Google, you’re leaving money on the table. The good news? Squarespace has built-in SEO features—you just need to optimize them properly.
Here’s a step-by-step guide to improving your Squarespace SEO and getting more traffic.
1. Optimize Page Titles & Meta Descriptions
Your page title and meta description tell Google (and users) what your page is about. To update them:
Go to Pages, click the gear icon ⚙ next to the page, then go to the SEO tab.
Use clear, keyword-rich titles (e.g., Best Real Estate Lawyer in New York | Your Firm Name).
Write compelling meta descriptions (keep it under 160 characters).
2. Use Keyword-Rich Headings
Google scans your headings (H1, H2, H3) to understand your content.
Each page should have one H1 with your primary keyword.
Use H2s and H3s for subheadings, incorporating related terms naturally.
3. Improve URL Structure
Squarespace lets you customize URLs. Short, keyword-friendly URLs rank better.
Instead of: yoursite.com/p=12345
Use: yoursite.com/lawyer-nyc or yoursite.com/custom-home-builder
Go to Pages → Gear Icon ⚙ → General → Edit the Slug.
4. Optimize Images for Speed & SEO
Large images slow down your site, hurting rankings.
Compress images before uploading to Squarespace.
Use descriptive file names (e.g., real-estate-lawyer-nyc.jpg instead of IMG12345.jpg).
Add alt text for accessibility and SEO.
5. Enable SSL & Mobile Optimization
Google prioritizes secure and mobile-friendly sites.
Ensure SSL is enabled (Settings → Advanced → SSL).
Choose a responsive template (all Signature Designs by Squarepaste are mobile-friendly).
6. Improve Site Speed
Google loves fast-loading sites. Boost speed by:
Removing unnecessary animations & videos.
Limiting the use of custom code & third-party plugins.
Using Squarespace’s built-in image loader for lazy loading.
7. Leverage Squarespace Blogging
Fresh, high-quality content improves rankings. Start blogging with:
Keyword-optimized posts.
Answering customer questions.
Posting consistently (even 1-2 posts per month helps!).
8. Set Up Google Search Console & Analytics
Tracking performance is key.
Google Search Console: Submit your site map (yourdomain.com/sitemap.xml) and monitor rankings.
Google Analytics: Understand traffic sources and visitor behavior.
9. Build Internal & External Links
Links help Google understand your site’s structure.
Internal Links: Link between relevant blog posts and pages.
External Links: Link to credible sources (e.g., industry reports, case studies).
10. Get Backlinks & Local SEO
Google trusts sites with high-quality backlinks.
Get listed on Google My Business, Yelp, and industry directories.
Reach out to partners or bloggers for guest posts and backlinks.
Final Thoughts
SEO isn’t a one-time task—it’s an ongoing process. By implementing these Squarespace SEO tips, you’ll increase your visibility, attract more visitors, and turn them into customers.
Need expert help? Contact us today to get started.
